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Colourful yarn cones at the Rols factory where Heroturfs turf is woven
About Heroturfs

Technical turf for training & competition.

We were born with a mission: to offer the highest-quality artificial turf for anyone who wants performance, durability and design. We manufacture with pride in Spain, centralising all production under our own roof — so we can focus 100% on the product and get better every day.

Explore the tracks
Lowfit XL track finished at our factory
Lowfit project — one of the largest tracks we've ever made.
Custom branded track in production
Custom logo track being made
Yarn at the Heroturfs factory
Made in Spain

We make it in Crevillent, Alicante.
We don't resell.

We don't resell someone else's turf — we make it. Every track is woven and finished in our own factory in Crevillent, Alicante, and nothing is outsourced: we choose the fibre, weave the surface, set the lane markings and roll it up ready to ship.

Keeping the whole process under one roof is what lets us protect quality, honour custom colours and logos, and keep lead times short — from the very first thread to the roll that lands at your box.

And it's the same craft that has run through these looms for more than a century. We simply pointed it at a new challenge: turf built to be trained on, day after day, without giving up.

1917Making textiles since (Rols)
4Generations at the helm
100%Made in our own factory — nothing outsourced
B Corp™Certified · social & environmental standards
The Rols and Heroturfs team at our factory, Certified B Corporation
Our experience

Backed by Rols — over 100 years of craft.

Heroturfs is backed by Rols, a factory with more than 100 years making carpets and rugs. Since 1917, Rols has poured all of its know-how and experience into serving its customers. The company has been led by four generations — and today it's the latest, full of drive and ambition, powering this new project in artificial turf.

Certified B CorporationRols is a Certified B Corporation — verified social & environmental standards.
Our history

From a 1917 loom to your track today.

A century of textile craft, now woven into high-performance sports turf. This is the journey.

1917

Rols is born

The textile plant opens in Crevillent, Alicante, weaving bespoke carpets and rugs.

4 gen.

Family tradition

Leadership passes from one generation to the next — always manufacturing in Spain, never offshored.

New chapter

Sports turf

Decades of know-how behind rugs and carpets become high-performance turf.

Today

Heroturfs

Technical tracks for gyms, CrossFit boxes and competition floors, shipped across Europe.

Real projects

Built to measure. Proven on the floor.

Honestly? The best way to get to know us is through our projects.

See all projects
Let's build yours

Would you like to request a quote?

Whether you're after a solution for a few square metres or planning a project that runs into the thousands, we always offer the best options so you can choose what suits you.