1917
Rols is born
The textile plant opens in Crevillent, Alicante, weaving bespoke carpets and rugs.

We were born with a mission: to offer the highest-quality artificial turf for anyone who wants performance, durability and design. We manufacture with pride in Spain, centralising all production under our own roof — so we can focus 100% on the product and get better every day.
Explore the tracks



We don't resell someone else's turf — we make it. Every track is woven and finished in our own factory in Crevillent, Alicante, and nothing is outsourced: we choose the fibre, weave the surface, set the lane markings and roll it up ready to ship.
Keeping the whole process under one roof is what lets us protect quality, honour custom colours and logos, and keep lead times short — from the very first thread to the roll that lands at your box.
And it's the same craft that has run through these looms for more than a century. We simply pointed it at a new challenge: turf built to be trained on, day after day, without giving up.

Heroturfs is backed by Rols, a factory with more than 100 years making carpets and rugs. Since 1917, Rols has poured all of its know-how and experience into serving its customers. The company has been led by four generations — and today it's the latest, full of drive and ambition, powering this new project in artificial turf.
A century of textile craft, now woven into high-performance sports turf. This is the journey.
1917
The textile plant opens in Crevillent, Alicante, weaving bespoke carpets and rugs.
4 gen.
Leadership passes from one generation to the next — always manufacturing in Spain, never offshored.
New chapter
Decades of know-how behind rugs and carpets become high-performance turf.
Today
Technical tracks for gyms, CrossFit boxes and competition floors, shipped across Europe.
Honestly? The best way to get to know us is through our projects.
“We're a sports centre specialising in strength training. We ordered a strip of turf with our colours and logo. The quality has been superb — it feels great underfoot and is comfortable for strength work. We're keen to see how it holds up over time, but for now we're really happy with the result.”
“The track has arrived and it's superb — we had great communication with Ivan throughout. The logo looks brilliant and the designer did a great job. The track feels solid for sled work and for intensive Hyrox use.”
“I'd like to highlight the high quality of their service for tracks and sprint tracks. The products delivered are of an excellent standard, both in design and in on-field performance — a level of quality that reflects real expertise. Beyond the product itself, their service clearly stands out: structured support, precise and responsive follow-up, and smooth communication at every stage of the project. The after-sales service is equally up to the task — available and efficient — which builds long-term trust. This very positive collaboration confirms the seriousness of the company and makes them a reference I'll recommend without reservation.”
“From the very first moment the service was friendly, and the information they provide makes the whole process easy. Unbeatable value for money — and they made shipping to the Canary Islands simple.”
“Everything was perfect from day one — serious and professional. They fitted us a custom turf and it turned out brilliantly. We'll definitely be back!”
“Great-quality custom turf — really happy with the product.”
“At Lowfit we don’t do things by halves — we do everything in a big way, which is why we asked Heroturfs for the most spectacular sled turf ever seen, and the result has been exactly that: spectacular. They stayed in touch with us at every step to make sure everything turned out perfect. We’ll trust them again, 100%.”
“We bought the track for the LionX (Hyrox) area of our Lion's Gym in Palma de Mallorca from this company, and it's honestly excellent. The material is top quality and the custom design they made for us was exactly what we had in mind. From day one the whole process was impeccable: outstanding service, quick responses and constant support at every step. Thank you so much for everything — we'll certainly be back for future projects. A company we recommend 100%, both for the quality of the product and for the service and professionalism they work with.”
Whether you're after a solution for a few square metres or planning a project that runs into the thousands, we always offer the best options so you can choose what suits you.